BUSINESS INTELLIGENCE CASE STUDY
A strategic case study exploring viewer preferences, content trends, and engagement metrics to optimize Netflix's global content library.
Netflix aims to align its massive content investment with shifting audience inclinations. This analysis identifies key gaps between the current library and global viewership trends.
Optimizing for geography, genre resonance, and the timing of new releases.
Analysis of titles, production countries, years, ratings, duration, and genres.
Content Strategy Team, Marketing, and Leadership for data-driven decisions.
Ratio of Movies vs TV Shows
Volume of content by region
Diversify offerings to cater to global audiences, reducing reliance on US-centric productions.
Time content releases to coincide with peak viewing seasons and holidays for maximum impact.
Partner with high-performing directors and actors identified in the analysis to minimize risk on Originals.
Implement robust mechanisms to gather and analyze viewer input to refine future content acquisition.
This case study provides a roadmap for sustaining subscriber growth in a competitive landscape.